Lead the ideation, planning, and execution of social media content across key platforms including TikTok, Facebook, Instagram, Threads, and other relevant channels, aligned with overall marketing and brand strategy.
Own the development of short-form video content, particularly for TikTok, with a strong understanding of storytelling, hooks, pacing, and platform-native formats.
Collaborate closely with the Design team to ensure content is visually compelling, on-brand, and optimized for engagement and performance.
Continuously monitor platform trends, algorithm updates, and content formats to proactively propose innovative and trend-driven ideas that support campaign objectives.
Adapt content tone, messaging, and format based on audience insights and platform behavior to maximize relevance and impact.
Ensure content quality, consistency, and alignment with brand guidelines across all touchpoints.
Social Media Performance (30%):
Execute and optimize social media content with a strong focus on performance outcomes, including reach, engagement, traffic, and conversions.
Analyze content and campaign performance using platform analytics and reporting tools to identify insights and optimization opportunities.
Support paid social campaigns by providing performance-oriented content ideas and creative recommendations.
Deliver regular performance updates and actionable insights to improve future content and campaigns.
Others: (20%)
Partner with internal stakeholders including Digital Designers, B2C teams, and Marketing teams to ensure smooth execution of content and campaign plans.
Contribute to integrated marketing initiatives, launches, and cross-channel campaigns.
Take ownership of assigned projects and deliverables, ensuring timelines and quality standards are met.
Perform other responsibilities as assigned by the Manager.
Position requirement:
Bachelor’s Degree in Marketing, Business Management, Business Administration, or a related field.
2–3 years of experience in Social Media Content or Digital Marketing (agency or in-house).
Strong understanding of content creation and short-form video, especially for TikTok and Instagram.
Solid grasp of social media performance metrics and ability to use data to optimize content.
Experience working with design and performance teams on integrated campaigns.
Creative, proactive, and able to manage multiple tasks in a fast-paced environment.
Good communication and collaboration skills.
Experience with paid social support, analytics tools, or B2C/e-commerce brands. is a plus
Commitment and Entitlement:
Salary: Negotiable
Probation: 2 months
Working in International company – Singapore company
Full Gross salary for Insurance participation
Working time: Monday to Friday, 8:30 – 12:00 & 13:00 – 17:30
Working location: Sala Urban Area, No. 21 – 23 B4 Street, An Loi Dong Ward, Thu Duc city, HCM city
