Position description:

E-commerce Campaign Strategy & Planning

• Develop integrated campaign strategies for key e-commerce moments across Shopee and TikTok Shop (Mega Campaigns, Brand Days, Flash Sales, Livestream pushes).
• Design overall campaign frameworks covering paid media, platform ads, affiliate traffic, and organic sources, ensuring channel alignment.
• Define campaign objectives, KPIs, traffic mix, and success benchmarks in collaboration with Social Media Marketing and E-commerce Operations teams.
• Provide strategic direction for Affiliate Marketing (commission logic, product focus, campaign timing) to align with overall campaign goals.
• Review affiliate performance at a high level and recommend optimization opportunities to relevant PICs.
• Translate business objectives into clear, actionable campaign roadmaps for execution teams.
  

Performance Analysis & Optimization

• Monitor overall performance across paid media, affiliate traffic, and platform promotions, focusing on GMV, ROAS, CAC, conversion rate, and AOV.
• Provide data-driven recommendations on budget allocation, promotion mechanics, and traffic mix.
• Support real-time optimization during campaign periods and conduct post-campaign performance reviews.
• Build performance summaries and insights for internal leadership and clients (if applicable).
  

Cross-team Coordination & Support

• Work closely with Social Media Marketing teams to align traffic strategy, creatives, and content direction.
• Coordinate with E-commerce Operations Executives to ensure readiness on stock, pricing, vouchers, and fulfillment.
• Act as a strategic connector between Content, Performance, Affiliate, and Operations functions.
• Flag risks, dependencies, and opportunities early to ensure smooth execution.

Leadership & Growth Path

• Develop frameworks, playbooks, and best practices for e-commerce and affiliate campaign execution.
• Support capability building and mentoring within the operations and performance teams.
• Contribute strategic inputs for long-term e-commerce and affiliate growth.
• Gradually take ownership of broader e-commerce performance and operations leadership.

Position requirement:

• 3+ years of experience in E-commerce Performance, Digital Marketing, Affiliate Marketing, or Campaign Strategy.
• Strong hands-on knowledge of Shopee & TikTok Shop, including Affiliate ecosystems.
• Experience working with creators, affiliates, or KOL-driven commerce models is highly preferred.
• Strong analytical and strategic thinking skills with the ability to translate data into action.
• Proven ability to collaborate across Marketing, Content, Affiliate, and Operations teams.
• Leadership mindset with a strong interest in growing into a team lead / operations leader role.

Commitment and Entitlement:

• Salary: Negotiable
• Probation: 2 months
• Working in International company – Singapore company
• Full Gross salary for Insurance participation
• Working time: Monday to Friday, 8:30 – 12:00 & 13:00 – 17:30
• Working location: Sala Urban Area, No. 21 – 23 B4 Street, An Loi Dong Ward, Thu Duc city, HCM city